News
Commentary
6/30/2009
04:49 PM
Commentary
Commentary
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Calling all Enterprise 2.0 "Internal Evangelists"

It was fantastic to meet so many customers this year struggling with the issue of adoption in their enterprise. The following is a post I published today on my ITSinsider blog. I hope you will join this community of your peers so we can share the burden and the joy of bring 2.0-style democratization and collaboration benefits to your company. Cross-posted from ITSinsider:3663034859_5127cdbd16_o Yes, the baby was born in '06, started crawling in '07, and now is running around like a maniac with boundless energy in '09. The Enterprise 2.0 movement is now a healthy child, growing stronger and more willful every day (just a cabinet door away from getting into trouble...) I returned from the Enterprise 2.0 conference this week rejuvenated, as I'd hoped to.The number UNO issue on the minds of this year's customer conference attendees was: HOW THE >>>> DO WE DO THIS??? Customers wanted to hear from other customers, not us (the so-called experts in Enterprise 2.0). The best sessions for me were definitely the unconference sessions where real practitioners could talk frankly about their challenges and share their successes.Listening to customers during the conference, as well as culling the data that has been coming in from various surveys, I've decided the time is right to launch a community for "Internal 2.0 Evangelists." As I've been a 2.0 Evangelist for the broader sector (and I thought my job was difficult), I realized the job of the internal evangelist is far, far more difficult. These folks toggle between fighting the good fight every day and then slipping uneasily into a sort of DMZ where they can peek out into the broader community for support and the rejuvenation they need to go on fighting another day. It's often a thankless job with no clear roadmap for advancement, yet the majority of them do it because they believe in the principles of the 2.0 movement. I celebrate them!So, that said, I've begun the 2.0 Adoption Council on LinkedIn. Once we reach a critical mass, we will be moving the Council to a more fluid socio-collaborative platform. If you are a customer of a large enterprise rolling out an enterprise 2.0 initiiative, you are invited to join the Council. Here is a LinkedIn invite I sent to some key customer contacts that explains the Council's mission and goals:

picture-10

You can reach me on LinkedIn on my profile if we're not already connected. Send me a note you want to join, and I'll send you an invite. The Council is free; there are no strings attached.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July10, 2014
When selecting servers to support analytics, consider data center capacity, storage, and computational intensity.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.