Case Studies and The Open Enterprise 2009 Innovation Award
As part of the Open Enterprise 2009 study, Oliver Marks and I will be reviewing case studies submitted to us, looking for the most interesting and innovative stories about companies -- large or small -- adopting Web 2.0 technologies. We will include the eight most interesting ones -- after some further research -- in our report, and we will award the most compelling case study the Open Enterprise 2009 Innovation Award. That winning company will also have the opportunity to present at the Enterprise 2.0 conference this summer.If you'd like to participate, please fill out the form, below, on or before 22 May 2009.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.