Customer Data Quality Metric

Innovative Systems' Comparative Data Assessment

METRICS

BEST CASE (US) WORST CASE (US) AVERAGE (US) N. America Avg. of Industry Study Data*
BEST CASE (INT'L) WORST CASE
(INT'L)
AVERAGE (INT'L)
Cross-Industry
Composite

Name-related errors

0.19%

14.60%

4.13%

5.30%

0.69%

24.21%

8.82%

Duplicates

1.06%

60.49%

16.24%

8.40%

2.55%

55.96%

16.01%

Address errors

0.12%

15.48%

2.26%

7.60%

0.60%

82.00%

14.58%

Customer type

0.82%

7.75%

2.13%

3.10%

0.12%

0.12%

0.11%

Missing Relationships

0.04%

19.00%

2.65%

6.80%

0.33%

3.90%

1.42%

Banking

Name-related errors

0.19%

13.53%

3.97%

3.80%

0.69%

24.21%

7.81%

Duplicates

1.06%

52.81%

11.87%

4.50%

2.55%

41.55%

12.76%

Address errors

0.12%

8.55%

2.00%

5.40%

0.60%

14.29%

4.92%

Customer type

0.82%

7.75%

2.59%

3.70%

0.12%

0.12%

0.11%

Missing Relationships

0.04%

3.00%

1.01%

3.60%

0.33%

3.90%

1.42%

Telecommunications

Name-related errors

N/A

N/A

N/A

11.10%

N/A

N/A

N/A

Duplicates

N/A

N/A

N/A

7.40%

N/A

N/A

N/A

Address errors

N/A

N/A

N/A

15.50%

N/A

N/A

N/A

Customer type

N/A

N/A

N/A

1.00%

N/A

N/A

N/A

Missing Relationships

N/A

N/A

N/A

20.00%

N/A

N/A

N/A

Financial Services

Name-related errors

--

--

6.88%

1.80%

N/A

N/A

N/A

Duplicates

--

--

25.05%

5.00%

N/A

N/A

N/A

Address errors

--

0.30%

0.30%

1.20%

N/A

N/A

N/A

Customer type

--

0.30%

0.30%

1.50%

N/A

N/A

N/A

Missing Relationships

--

19.00%

19.00%

6.00%

N/A

N/A

N/A

Insurance

Name-related errors

0.69%

5.12%

2.55%

--

N/A

N/A

N/A

Duplicates

3.87%

60.49%

15.50%

20.00%

8.11%

21.42%

12.09%

Address errors

0.51%

2.10%

0.92%

11.50%

N/A

N/A

N/A

Customer type

--

--

--

--

N/A

N/A

N/A

Missing Relationships

--

1.09%

1.09%

--

N/A

N/A

N/A

*Data from InformationWeek/Innovative Systems' 1999 Delphi Industry Study. North American data does not include Mexio. Mexico is included in International Data.

-- = Data not available
N/A = no measurable standards for customer quality data in these industries