Other
Commentary
5/24/2007
01:53 PM
Commentary
Commentary
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Challenging Google, Microsoft Pays $6B For Online Advertiser

In This Issue:
1. Editor's Note: (Missing) Without A Trace: The IBM Tapes
2. Today's Top Story
    - In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm
    Related Stories
    - Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15%
    - Google Evangelizes Its Ecosystem
3. Breaking News
    - Immigration Overhaul Compromise Could Raise H-1B Visa Cap
    - Tech Workers Fund Drive To Block H-1B Increase
    - Apple Gets FCC Approval For iPhone
    - Online Criminal Gangs Battle With Botnets
    - Mozilla Labs Links Desktop Firefox to Mobile Phones
    - Dell Pushes Services With Project Hybrid
    - Tech Companies Line Up To Fill Gap Left By Military MySpace Ban
    - Internet Filtering Rises Worldwide, Study Finds
    - Google Patent Applications Point To PageRank Changes
    - Alliance Pushes NBC To Open Presidential Debate To Bloggers, Internet
    - Samsung Develops 8-Gbyte Mobile Phone Memory Card
    - LG.Philips Develops Hair-Thin Display
    - Microsoft And Clinton Foundation Tackle Global Warming
4. The Latest Digital Life Blog Posts:
    - We're Taking A Field Trip In Second Life
    - FCC Gives iPhone Thumbs Up: That Means Apple Will Make The June Deadline
    - A Civil Society -- Online
    - Preventing Jerks From Taking Over The Internet
5. Job Listings From TechCareers
6. White Papers
    - The Five Essentials To Customer Experience Management
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription

Quote of the day:
"A specification that will not fit on one page of 8.5- by 11-inch paper cannot be understood." -- Mark Ardis


1. Editor's Note: (Missing) Without A Trace: The IBM Tapes

Did you read about the missing IBM tapes? It's almost like another undecipherable episode from Lost, except it's a car that may have crashed in this case (registration needed) apparently, and it's tapes that got lost in the aftermath.

Those tapes contain some data on some customer accounts, as well as personally identifying data on an unknown number of current and former IBM employees, such as their Social Security numbers, dates of employment, birth date, contact information, and work history.

For a company that sells its security expertise -- IBM is probably raking in big bucks as part of the team of security experts that is helping the TJX Companies unravel the hack of the year -- this has to be an embarrassing admission: "We've lost some data, and we can't find it anywhere."

IBM won't say how many tapes, or how many employees have been notified. It did say the tapes were lost without a trace on Feb. 23, and that it started notifying employees in April. A company spokesman told the AP that some of the tapes were encrypted, but not all. The same spokesman declined to tell InformationWeek whether any of the tapes were encrypted, saying only that the tapes "had differing levels of protection."

So where are the tapes? Did they bounce out of the car of the subcontractor that was hauling them off to a storage facility? All IBM seems to know is that it can't find them. The company said it has posted an offer for an "unspecified" reward in several New York papers, which, so far, have failed to turn up the tapes. Maybe IBM should consider contacting a "Medium" to find those tapes -- can't hurt.

What could hurt, though, is the delay between finding out the tapes were missing and then notifying employees. "It took us a while to determine what was on the missing tapes, and then it took a while to line up the credit monitoring and to begin notifying people," said IBM spokesman Fred McNeese.

The first part I get -- of course they have to figure out what tapes were lost, and what was on them. But the second part, um, no. If it were me, and it was my data lurking in the weeds -- or worse -- I'd much rather IBM notified me first and then worried about lining up the credit monitoring. For one, I can start to monitor my own credit immediately, thank you very much. For another, credit monitoring basically amounts to notification after the fact. You've already been defrauded. If they happen to realize it, they'll let yah know. Which is why these offers of free creditor monitoring for a year don't really amount to much. And that's why the sooner you know your data has been compromised or is a strong candidate for compromise, the sooner you can do what little you can do. For example, if it's credit cards, you can get them changed or canceled or frozen immediately. That could actually be useful if you get notified quickly enough -- the one thing no company ever seems willing to do.

Another curious issue -- you'd think a nightmare of a case like TJX (with total losses pegged at $4.5 billion), where it seems some of the data wasn't encrypted, would raise a red flag, sound the alarm!, put every company on alert!, that "Gee, maybe we better check and see if our data is encrypted." And here's IBM working on that very case. . ..

So if the lessons of TJX seem to have passed your IT department by, why not let IBM's lesson be your wake up call? As hard as it might be to track a computer intruder, it can be even harder to find physical data storage that is simply lost. Hmm, maybe while you're encrypting that data, you might want to consider installing some sort of tracking device. Works for pets, cell phones and automobiles, why not tape drives and laptops?

Patricia Keefe
pmkeefe@cmp.com
www.informationweek.com


2. Today's Top Story

In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm
Microsoft is trying to grab a larger piece of the online advertising market, which represents a $40 billion opportunity that will grow 20% per year until 2010.

Related Stories:

Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15%
Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.

Google Evangelizes Its Ecosystem
The search engine's B-to-B team finds convincing reluctant companies that online marketing works can sometimes be aided by word of mouth.


3. Breaking News

Immigration Overhaul Compromise Could Raise H-1B Visa Cap
New provisions could be drafted as early as next week following an agreement between a bi-partisan group of senators and the White House.

Tech Workers Fund Drive To Block H-1B Increase
The group is critical of Microsoft chairman Bill Gates in particular for his request that Congress increase the number of so-called H-1B visas available to foreign tech workers.

Apple Gets FCC Approval For iPhone
The Federal Communications Commission clears the way for the highly anticipated launch next month.

Online Criminal Gangs Battle With Botnets
Criminal cybergangs are trying to steal zombie computers from rival botnets so they can boost their own numbers and raise the price they get from spammers.

Mozilla Labs Links Desktop Firefox To Mobile Phones
A Firefox user will be able to send text, images, videos, RSS content, and Live Bookmarks to his or her phone.

Dell Pushes Services With Project Hybrid
The project will initially focus on the areas of virtualization and helping companies reduce energy costs through better cooling.

Tech Companies Line Up To Fill Gap Left By Military MySpace Ban
The move follows the Pentagon's edict, which bars its soldiers from using its networks to access to YouTube, MySpace, and other social networking sites.

Internet Filtering Rises Worldwide, Study Finds
The study predicts a rise in more subtle forms of filtering, such as political Web sites made inaccessible during election periods.

Google Patent Applications Point To PageRank Changes
The key patent applications would create a Programmable Search Engine that would lead to improved media search and dynamic content.

Alliance Pushes NBC To Open Presidential Debate To Bloggers, Internet
A variety of tech heavyweights and politicos want presidential debates licensed as Creative Commons or placed in the public domain so they can be aired legally on YouTube and used in blogs.

Samsung Develops 8-Gbyte Mobile Phone Memory Card
The new card is capable of storing 2,000 MP3 music files, 4,000 digital photos, or about 5 DVD-quality movies, the company said.

LG.Philips Develops Hair-Thin Display
The flexible screen is an active matrix organic light emitting diode display, which uses a film of organic compounds to emit light.

Microsoft And Clinton Foundation Tackle Global Warming
Microsoft will create new online tools that local government officials can use to monitor, compare, and cut greenhouse gas emissions.

All Our Latest News

On the go?
See InformationWeek's daily breaking news on your mobile device, visit wap.informationweek.com and sign up for daily SMS notifications.


----- The latest research, polls, and tools -----

Server Virtualization
Examine how more than 250 firms plan to adopt server virtualization technology in this recent InformationWeek Research report, Server Virtualization.

Fair Pay?
Learn how your pay compares with that of your peers with our free and confidential online tool. Featuring more than 20 job functions and tracking IT compensation across 20 metropolitan areas, InformationWeek Research's 2007 IT Salary Adviser makes it easy to compare your salary and compensation.
To read more about our 2007 National IT Salary survey click here:

E-Discovery And IM: How To Ensure All Your Electronic Messages Are Compliant
An InformationWeek & Optimize Vendor Perspectives Webcast Join an expert panel including messaging analyst Michael Osterman from Osterman Research, litigation attorney and assistant general counsel from Electrolux North America John Heer, and FaceTime as they debate and explore:

  • How to interpret the new federal rules, what concerns lawyers, and how to work with corporate counsel to minimize compliance risk
  • A best-practices approach for compliance of all electronic messaging, from e-mail and IM to Web conferencing, peer-to-peer and other greynets
  • A proven solution that supports the strictest interpretation of compliance regulations and e-discovery requirements
  • Real-world e-discovery solution deployments for large organizations
  • And get answers to your e-discovery questions with live a Q & A
  • Wednesday, June 13, 2007 - 9:00 AM PT / 12:00 PM ET Register Now.

    -----------------------------------------


    4. The Latest Digital Life Blog Posts
    http://www.informationweek.com/blog/main/archives/digital_life/index.html

    We're Taking A Field Trip In Second Life
    InformationWeek and Doctor Dobb's Journal are leading an intrepid band of explorers on a Second Life field trip Friday -- to the beta grid, where we'll be playing with voice in Second Life. Everybody's welcome, so if you're reading this, join us at noon Second Life Time (which is the same thing as Pacific time in the United States).

    FCC Gives iPhone Thumbs Up: Guess That Means Apple Will Make The June Deadline
    The iPhone today was officially approved by the FCC. That's right, Mac fans, you were right and we bloggers were wrong. It looks like your iPhone party will commence on schedule next month.

    A Civil Society -- Online
    Back in the old, forgotten days BTW (Before The Web), when screens were green and text was all you had to work with, I spent a couple of years as the sysop of an local online forum called the Women's BBS -- a discussion group where women (and men) could feel free to discuss political, personal, and technical issues without having to deal with the obscene pick-up messages, virulent insults, and other pleasantries that we got from folks uncomfortable with our presence.

    Preventing Jerks From Taking Over The Internet
    Cory Doctorow's latest column deals with a subject that's been on the top of my mind for a couple of months now: Keeping conversation civil on the Internet. When Web designer Kathy Sierra felt forced to cancel a speaking engagement after receiving death threats on her blog, it underscored for me how ugly the Internet has become, and how much I, and other people, had come to take it for granted.


    5. Job Listings From TechCareers

    American Home Mortgage seeking Build Manager in Melville, NY

    Openlink Financial, Inc. seeking Senior Technical Consultant in Uniondale, NY

    Agilent seeking IT Associate in Santa Clara, CA

    Agilent seeking IT Consultant in Roseville, CA

    American Home Mortgage seeking Systems Developer Associate in Melville, NY

    For more great jobs, career-related news, features and services, please visit CMP Media's TechCareers.


    6. White Papers

    The Five Essentials To Customer Experience Management
    The online channel is rapidly becoming one of the most important ways financial service companies and insurance institutions can build customer loyalty and cross-sell their full portfolio. This white paper provides key insights on the impact of online customer experience to top-line revenue.


    7. Get More Out Of InformationWeek

    Try InformationWeek's RSS Feed

    Discover all InformationWeek's sites and newsletters

    Recommend This Newsletter To A Friend
    Do you have friends or colleagues who might enjoy this newsletter? Please forward it to them and point out the subscription page.

    Visit InformationWeek's Online Marketplace to learn more about the products, technologies and companies that will help you meet your business technology needs.


    8. Manage Your Newsletter Subscription

    To unsubscribe from, subscribe to, or change your E-mail address for this newsletter, please visit the InformationWeek Subscription Center.

    Note: To change your E-mail address, please subscribe your new address and unsubscribe your old one.

    Keep Getting This Newsletter
    Don't let future editions of InformationWeek Daily go missing. Take a moment to add the newsletter's address to your anti-spam white list:
    InfoWeek@update.informationweek.com

    If you're not sure how to do that, ask your administrator or ISP. Or check your anti-spam utility's documentation. Thanks.

    We take your privacy very seriously. Please review our Privacy Policy.

    InformationWeek Daily Newsletter
    A free service of InformationWeek and the TechWeb Network.
    Copyright (c) 2007 CMP Media LLC
    600 Community Drive
    Manhasset, N.Y. 11030

    Comment  | 
    Print  | 
    More Insights
    The Business of Going Digital
    The Business of Going Digital
    Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
    Register for InformationWeek Newsletters
    White Papers
    Current Issue
    InformationWeek Tech Digest - July 22, 2014
    Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
    Flash Poll
    Video
    Slideshows
    Twitter Feed
    InformationWeek Radio
    Live Streaming Video
    Everything You've Been Told About Mobility Is Wrong
    Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.