ChevronTexaco Corp. has tapped IBM in a two-year deal to join BearingPoint as one of its preferred providers of business-consulting services. IBM already is helping merge separate SAP systems that were in use when Chevron and Texaco merged in 2001.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.