re: CIOs Clueless About Social? Maybe Not
Really good insight, Tony. In many ways, "social" ceases to be a destination and becomes habit, or better yet, it gives way to business outcomes. I just wonder if that's a conscious evolution in thinking by CIOs, or whether they never really gave it that much serious thought at all. For example, I'm not sure I agree with your second bullet point -- or maybe they have, indeed, "blessed" these initiatives, but haven't necessarily "embraced" them, made them a priority, or believed the technology could unlock true business value. Part of me thinks many just went along, for fear of missing out. Either way, the end result may be the positive one you surmise.