The personal cloud space is pretty crowded, with platform players (Microsoft, Apple, Google) in the mix, as well as third parties like DropBox and Box. SugarSync has also been a standout, if sometimes forgotten, player, and with version 2.0 the company hopes to continue apace.

SugarSync is slightly different from other services in that users target documents or folders, and those are kept in sync in SugarSync's cloud. The convenience of setting it once is one of the product's core benefits, and as with other cloud storage technology, SugarSync runs on a variety of platforms, including most mobile offerings.

SugarSync CEO Laura Yecies recently joined us on Valley View, our live, monthly Web TV program, and stuffed a great deal of information about version 2.0 into her two-minute elevator pitch. That includes the addition of search, a new client interface and the ability to collaborate, especially in the enterprise. Yecies faced some pretty tough questions from our judges, especially around security, but generally they liked the product too. You can watch all of this in the video above.

Fritz Nelson is the editorial director for InformationWeek and the Executive Producer of TechWebTV.