Cloud
News
5/7/2008
12:20 PM
Connect Directly
RSS
E-Mail
50%
50%

Grand Theft Auto Reaps Record Sales

About 6 million copies of the game have been sold worldwide, which marks a retail value of more than $500 million, in its first week of release.

"Grand Theft Auto IV" has broken records for first-day and first-week sales, according to game-maker Take-Two Interactive Software.

Take-Two announced Wednesday that it sold about 6 million copies of the game worldwide, which marks a retail value of more than $500 million, in the first week since its April 29th release. Consumers generated more than half of that business on the first day, buying 3.6 million units with a retail value of about $310 million.

"We knew 'Grand Theft Auto IV' would break new ground in terms of the player's experience, with its compelling story line, extraordinary game play and action that ranges over a broad urban canvas," Strauss Zelnick, chairman of Take-Two, said in a news announcement. "Now, it has broken sales and rating records as well. 'Grand Theft Auto IV''s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date."

"Grand Theft Auto IV" for Microsoft's Xbox 360 and Sony's PlayStation 3 takes place in Liberty City, which looks a lot like New York City. It was created by Rockstar North and is rated "M" for mature.

"Rockstar's goal is to make each new title in the "Grand Theft Auto" franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score," Ben Feder, Take-Two CEO, said in a news announcement. "Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece."

Critics have also said it is full of violence and crime. The Chicago Transit Authority canned a $300,000 ad campaign for the game after a local Fox News station questioned why the city would promote a violent game while struggling to stop violent crime in real life.

Comment  | 
Print  | 
More Insights
2014 Next-Gen WAN Survey
2014 Next-Gen WAN Survey
While 68% say demand for WAN bandwidth will increase, just 15% are in the process of bringing new services or more capacity online now. For 26%, cost is the problem. Enter vendors from Aryaka to Cisco to Pertino, all looking to use cloud to transform how IT delivers wide-area connectivity.
Register for InformationWeek Newsletters
White Papers
Current Issue
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.