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9/2/2014
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4 Startups To Watch At Interop

Interop New York's Startup Hot Seat lets you ask startup leaders about intriguing new products, from cloud services to network automation tools. Take a sneak peek at the lineup.

 NYC Vs. Vegas: 10 Fun Interop Differences
NYC Vs. Vegas: 10 Fun Interop Differences
(Click image for larger view and slideshow.)

Interop's Startup Hot Seat session lets IT pros hear directly from unique new companies in the industry -- and question startup leaders about breakthrough products and services in the works. The inaugural session at Interop Las Vegas, in April 2014, featured a candid Q&A between the audience and four startup chiefs. "There was a lot of passion from the startups presenting… it's exciting to feel that energy," says Andrew Conry Murray, director of content and community for Interop.

Round two of Startup HotSeat, at Interop New York, will build on that model. The highly-interactive session on Thursday October 2 will feature:

  • Adam Johnson, general manager, Midokura. This network virtualization company has developed MidoNet, designed to improve scalability and resiliency in OpenStack environments.
  • Ed Samson, CEO and founder, Basic6. This management tools company won the Best Startup contest in the April 2014 Best of Interop 2014 awards. Basic6 aims to give IT a single console for managing servers, cloud services, and even Internet of Things devices.

[New York noshing -- check out our restaurant recommendations: Eating At Interop: 8 NYC Dining Options.]

  • John Willis, VP of customer enablement, Stateless Networks. Stateless develops automation and analytics tools for networks. The Stateless Network Director product offers visibility and orchestration across physical and virtual networks. Expect to hear more about its analytics layer at the event.
  • Sash Sunkara, cofounder and CEO, RackWare. RackWare, a cloud services company, aims to soothe the headaches of moving apps and workloads between cloud services and between physical data centers and cloud services. I chatted with Sunkara recently about what sets RackWare apart in a crowded field.

"Our belief is cloud shouldn't be another silo; it should be an extension of the data center," Sunkara says. The company's third-generation product, RackWare Management Module 3.0, released in July, added disaster recovery capabilities.

You can think of RackWare in the same genre as RightScale. RackWare does not require apps be ported into a new OS.

[Editor's note: After this article published, RightScale Product VP Rishi Vaish contacted us to clarify this article's discussion of RightScale and base OS, and we updated the previous paragraph. Vaish said:"RightScale supports porting and automating workloads across ten different cloud providers. For convenience RightScale provides a rich set of base images should customers choose to use them, but RightScale fully supports customer provided images as well so that customers do not have to port to an unfamiliar operating system."]

RackWare supports migration of workloads into more than six clouds, including Amazon, SoftLayer, SunGard, CenturyLink, Rackspace, VMware, and NTT. RackWare's software can live in the customer data center or be accessed via CenturyLink, AWS, and SoftLayer for now, Sunkara says.

Is RackWare doing virtual machine file format translation? No. RackWare is not manipulating SDKs but dealing with images at the OS level, calling itself hypervisor agnostic. The tools monitor workloads across the cloud services and scale accordingly. RackWare's software helps companies run retail websites regardless of spikes in demand, for example.

Are you curious about RackWare's strategy for anywhere-to-anywhere migration -- physical to virtual, public to private cloud? Join us at the Startup Hot Seat session and hear more from RackWare and the other startups. I'll be among the panelists, making sure the conversation stays real, and I hope to see you there.

In its ninth year, Interop New York (Sept. 29 to Oct. 3) is the premier event for the Northeast IT market. Strongly represented vertical industries include financial services, government, and education. Join more than 5,000 attendees to learn about IT leadership, cloud, collaboration, infrastructure, mobility, risk management and security, and SDN, as well as explore 125 exhibitors' offerings. Register with Discount Code MPIWK to save $200 off Total Access & Conference Passes.

Laurianne McLaughlin currently serves as InformationWeek.com's Editor-in-Chief, overseeing daily online editorial operations. Prior to joining InformationWeek in May, 2011, she was managing editor at CIO.com. Her writing and editing work has won multiple ASBPE (American ... View Full Bio

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Chris Tella
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Chris Tella,
User Rank: Apprentice
9/5/2014 | 1:01:38 PM
Inovation Everywhere
This is a good point, and demonstrates the importance of a clear cut value proposition from each new technology introduced. Basic6 has always been committed to this concept. While our tool addresses several major challenges facing today's infrastructure management, it can produce ROI on any single feature of the product itself, giving it tremendous utility, all while causing no other costs to be incurred. Basic6 was specifically designed to be lightweight, low cost, deploys no agents, and requires no special training or technical skills.  
Laurianne
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Laurianne,
User Rank: Author
9/4/2014 | 3:33:21 PM
Comment from RightScale
After this article published, RightScale Product VP Rishi Vaish contacted us to clarify this article's discussion of RightScale and a base OS:

"RightScale supports porting and automating workloads across ten different cloud providers," Vaish says. "For convenience RightScale provides a rich set of base images should customers choose to use them, but RightScale fully supports customer provided images as well so that customers do not have to port to an unfamiliar operating system."

 
beelinebill01
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beelinebill01,
User Rank: Apprentice
9/4/2014 | 9:29:24 AM
Another startup at Interop NY - Fiber Mountain
Although we are not on this panel, as we have been quiet until just before Interop, Fiber Mountain will show our products and solutions for transforming network infrastructure that have never been seen publicly before. We focus on data center innovation and can be found in the SDN Zone at Interop. Watch for news shortly as we start to share our story. We begin analyst and press briefings next week!
Li Tan
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Li Tan,
User Rank: Ninja
9/3/2014 | 3:13:03 AM
Re: Innovation everywhere
We need such a rather centralized place to gather information and find the right solution to move forward. There are so many innovations all the time so people are fed up with information.
Drew Conry-Murray
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50%
Drew Conry-Murray,
User Rank: Ninja
9/2/2014 | 11:36:44 AM
Innovation everywhere
There's so much innovation going on in IT, both from established companies and startups, it can be hard to keep track. The Startup Hot Seat is a good opportunity to find out if one of these organizations can help you solve a problem or create new opportunities.
Multicloud Infrastructure & Application Management
Multicloud Infrastructure & Application Management
Enterprise cloud adoption has evolved to the point where hybrid public/private cloud designs and use of multiple providers is common. Who among us has mastered provisioning resources in different clouds; allocating the right resources to each application; assigning applications to the "best" cloud provider based on performance or reliability requirements.
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