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3/18/2013
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Charles Babcock
Charles Babcock
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9 More Cloud Computing Pioneers

These industry leaders helped propel cloud computing to the forefront of technology innovation.
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Cloud computing is barely old enough to separate out a few pioneers who have made outstanding contributions to it. InformationWeek made its first attempt to do so Nov. 26, 2012, pulling 10 names off a long list of potential cloud leaders and explaining why they made the select group. Now we're calling out another group of people whose contributions have frequently matched those of the first 10, but who have tended to labor a step back from the limelight or sometimes even in the shadows.

They include an open-source programmer, an industry consultant, entrepreneurs, authors, public speakers and software strategists. For the most part they are individuals, but we wanted to start off by looking at a team of pioneers: the Rackspace OpenStack team.

No single individual at Rackspace is responsible for the company deciding to launch the OpenStack open source project -- several individuals played important roles.

President of Rackspace Cloud Lew Moorman points out that even when Rackspace was offering hosted servers for lease, they were Linux servers tied into other open-source code in the Rackspace environment. As Rackspace Cloud was launched, it, too, was heavily tied to open source, offering virtual servers based on Xen. Noting the connection, a team of MySQL developers, members of the Drizzle Project, came to talk to Rackspace sometime after Sun acquired MySQL AB in late 2008. Drizzle was a MySQL fork and the last thing Sun was interested in was forks. Drizzle team members were wondering if Rackspace might offer steady sponsorship.

A Rackspace engineering team met with the Drizzle developers in 2009. Rackspace representatives included Jason Seats, lead engineer after coming to the company with the SliceHost acquisition in late 2008. The two teams met for a day. Adding a MySQL fork wasn't a fit with what Rackspace was trying to do, but the visitors had impressed upon Rackspace how successful open-source code could be as a method of establishing a new software standard. Jason Seats, lead engineer for Rackspace at the time, turned to Moorman and Jim Curry, director of business development at the time (now senior VP and general manager of Rackspace Private Cloud), after the Drizzle team had left and said, "We should make everything we do open source."

Rackspace wanted to differentiate itself on service for cloud users, not the software it was creating to run the cloud. Moorman and Curry agreed it was the right way to go. "Jason was the first one to state explicitly that what we were doing should be made open source," recalls Moorman, but several co-workers immediately endorsed and enlarged the idea. Curry took on the task of organizing an open-source project with an active community; Seats and Moorman went to the board of directors to say they were giving away the company's latest software "and the board bought it."

"We can make money by deploying OpenStack and helping others deploy it," Moorman said.

Although Moorman doesn't put it this way, OpenStack was also needed by Rackspace. Amazon Web Services was off to a big lead in attracting cloud users and a company like Rackspace needed to organize a larger movement to compete. The idea that OpenStack was a good idea as a standard for cloud computing and good for Rackspace to establish filtered down into the ranks of both the business and engineering sides of the company. Plans were laid to launch the open-source project. Rackspace's first contribution was its Swift cloud storage system. A few weeks before the announcement at the first OpenStack Design Summit, Rackspace learned NASA was also planning to make its Nova cloud compute software open source. The two moves were complementary and both teamed up to get the announcement of OpenStack off the ground in July 2010.

Within a few months, Seats moved on to TechStars in Boulder, Colo. But other San Antonio employees were brought into the effort. Jonathan Bryce, organizer of the original Mosso cloud at Rackspace, joined and eventually became executive director of the Rackspace Foundation. CTO John Engates became an effective OpenStack spokesman at various events.

OpenStack had a slow start as various potential backers evaluated Rackspace's central role and the possibility it might one day be a competitor. The Rackspace team realized open source thrives best when it is not the stepchild of a single company. Rackspace needed the status of having played a leadership role in organizing OpenStack, but it mainly needed OpenStack to succeed. It worked to enlarge the community and share responsibility as NASA, under server budget constraints, faded from the project. With a minimum of friction, it helped transfer governing authority from its own offices to the OpenStack Foundation with a board of contributing and elected directors.

To Curry, the latest sign of what their work accomplished was IBM's adoption of OpenStack as its standard for implementing cloud software, adding its name to an already long list of backers. "It's exactly what we wanted to happen," he said in an interview. The move will have far-reaching consequences, he predicted. OpenStack will become an industry standard, Rackspace will be the first and a leading supplier of OpenStack infrastructure as a service (IaaS), and many other providers and enterprises will follow in these footsteps.

Now read on to meet more cloud pioneers.

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Laurianne
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Laurianne,
User Rank: Author
3/19/2013 | 3:50:54 PM
re: 9 More Cloud Computing Pioneers
James Urquhart became one of the first people I followed for cloud commentary and remains an honest voice in the cloud community on Twitter. Charlie, thanks for this look at a diverse group of cloud thinkers. Any feedback on who else you'd include, readers?

Laurianne McLaughlin
InformationWeek
parkercloud
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parkercloud,
User Rank: Apprentice
3/20/2013 | 1:51:04 AM
re: 9 More Cloud Computing Pioneers
Real Cloud pioneers need to have been involved with Cloud beginning 2006 or so, credit should
be given where credit is due.

Greg Olsen, founder of Coghead maybe the very first PaaS, wrote the influential
Cloud article Going Bedouin.
John Qualls and Pat O' Day of Bluelock
Dave Nielsen of Cloud Camp
Leo Regulus
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Leo Regulus,
User Rank: Apprentice
3/20/2013 | 2:41:28 PM
re: 9 More Cloud Computing Pioneers
Information Week only had one important New Year's Resolution this year. '"No Slide Show Articles with out a prominent 'View-as-one-page' link." How's that working out for you so far?
cbabcock
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cbabcock,
User Rank: Strategist
3/20/2013 | 5:46:01 PM
re: 9 More Cloud Computing Pioneers
Good suggestions from parkercloud, thanks. Pat O'Day was already a candidate for the next list, and this piece didn't get done without a mention of Bluelock. I tend to disagree that only those present at the beginning qualify as cloud pioneers. I was actually looking for more of a mix, those who came along after and made contributions that were needed and hadn't been made yet. Hence, there's references to valuable work done with Google Compute Engine, not announced until June 2012, by Sebastian Stadil and Chandra Krintz. (There's a tip of the hat to Cloud Camp, too but additional credit is probably in order.) Many thanks for those ideas.Charlie Babcock, senior writer, InformationWeek
Nick
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Nick,
User Rank: Apprentice
3/21/2013 | 3:08:36 PM
re: 9 More Cloud Computing Pioneers
The development of the OpenStack software by the various companies who have contributed modules to the project is a testament to a unique bond in cloud computing market. Open source systems have created camaraderie amongst organizations that are otherwise competitive. At the end of the day, interoperability benefits everyone.

Cary Landis is another person worth mentioning on this list. Like Reuven Cohen, Landis worked with NIST where he helped define the reference architecture for cloud computing. In the past, he founded KeyLogic, which services a multitude of business sectors from DoD, DoE and more. He coauthored the GǣCloud Computing Made EasyGǥ which details the benefits of cloud computing for a variety of demographics. Currently, he is the President of Virtual Global, a cloud computing company that provides a handful of PaaS services for the development of custom SaaS applications. He also serves NJVC where he is the practice lead for Cloudcuity.
Multicloud Infrastructure & Application Management
Multicloud Infrastructure & Application Management
Enterprise cloud adoption has evolved to the point where hybrid public/private cloud designs and use of multiple providers is common. Who among us has mastered provisioning resources in different clouds; allocating the right resources to each application; assigning applications to the "best" cloud provider based on performance or reliability requirements.
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