Reuven Cohen, senior VP at Virtustream, is the co-founder of Enomaly, an open-source consulting company founded in 2004 in Toronto. Enomaly came up with one of the first self-provisioning systems, Elastic Computing Platform, for infrastructure as a service in 2005. In 2011, Enomaly developed one of the first commodity-style cloud-computing markets, SpotCloud, where owners could sell their unused cloud capacity. It was a concept that would eventually find its way into Amazon's EC2 Reserved Instances Marketplace.
Cohen was an early, tireless advocate for the cloud, appearing on panels and as a speaker at industry events. He also performed a peer review of the drafts of the NIST definition of cloud computing. He was the founder of CloudCamp, a cloud computing conference that's taken place in 300 cities and is based on an informal set of procedures that holds elections to set the agenda and elect discussion leaders from among the participants -- after the conference has started. CloudCamp became a great way for people interested in the cloud to get to know one another in the space of a few minutes. Reuven writes the Digital Provocateur column for Forbes Magazine, has co-hosted DigitalNibbles, an Intel-sponsored podcast, and has served as a strategic advisor to Canada's Department of Foreign Affairs & International Trade. He was a North American representative on the Sino-European/America Cooperation Roundtable forum held in Beijing in May 2011.
He describes himself as "an instigator, part-time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time."