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3/14/2011
09:42 PM
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HP Goes All In On The Cloud

CEO Leo Apotheker details the company's plans to offer data synching, security, and other services that work from the end user device to the data center.

Apotheker Takes The Stage, Paints An HP Cloud Vision
(click image for larger view)
Slideshow: Apotheker Takes The Stage, Paints An HP Cloud Vision

It will seek to provide enterprise-oriented service level agreements more in line with what businesses expect, although Apotheker didn't specify any provisions. The typical Amazon Web Services SLA contains reimbursement for any time lost due to an outage in the form of credits toward future use. But it doesn't offer penalties paid by Amazon or reimbursement for lost business in case of any outage.

And it will expand its software product set so that users of HP public cloud computing will be able to coordinate those workloads with their virtualized enterprise data centers, or private clouds. At one point Apotheker referred to public and private clouds, then appeared to correct himself, saying HP was trying to enable "the hybrid cloud," or combined operation of the two. At another point, he said, "the foundation for enterprise cloud computing is the hybrid data center" and "hybrid capability requires deep cloud expertise."

That's one of the capabilities that HP may be in a position to deliver on before some other cloud suppliers. It has one of largest customer bases for systems management, starting with its OpenView network management system users. It's added application response testing and data center management products to the portfolio through recent acquisitions. HP bought Peregrin in 2005 and Mercury Interactive and Opsware in 2007 for what it called its Automated Operations suite. It will seek to combine what it knows about the data center with what still needs to be done to make cloud operations a reality.

In response to a question about how HP services compared to IBM's, the new CEO (in his fifth month at HP) added that his firm has all the services needed to help customers implement a joint data center/cloud operation. "Our enterprise services help us move customers from where they are to where they want to go," he said.

In one sense, cloud computing was a roll-up phrase, capturing several things that HP is already doing in one slogan. Apotheker seemed to acknowledge as much, when he said, "HP is trying to put the elements of what it's doing all together." In doing so, HP will expose more of its intellectual property to partners, customers, and the public.

He kept returning to the mobile operating system that HP acquired with Palm last year. "WebOS is an unbelievably attractive and stunning technology," he said at one point. With its own mobile operating system, HP was in a good position to capitalize on the "consumerization" of IT and supply consumer-style devices that fit into the enterprise, he said. Apotheker repeatedly emphasized WebOS devices' ability to discover and synchronize with each other.

In other areas, HP will continue to work with a variety of partners, as it's done in the past. Much of its cloud computing software "will come from our labs, but we can't create all this innovation ourselves," he said. HP has been a past partner of VMware, which offers a suite of cloud management software for service providers, but Apotheker did not mention VMware in his talk Monday.

HP will open an app store as part of its cloud services, but its customers might be more likely to download inventory systems or supply chain management than Beatles tunes. HP will attempt to create an ecosystem that supports its cloud with many third-party products, including other vendors' applications, he said.

"We are more than happy to partner with an ERP vendor, of which there are several, some of whom are in Germany." Apotheker is the former CEO of SAP AG in Walldorf, Germany. SEE ALSO:

Live Blog: Apotheker Speaks: Finally, HP's Vision

Global CIO: HP's Apotheker Focuses On Cloud, Not Consumers

Global CIO: HP CEO Apotheker Is Betting The Farm

HP Adding WebOS To Windows PCs

HP Announces Two New Phones And Its TouchPad Tablet

HP Takes On Amazon With Enterprise Cloud Services

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