Oracle Takes Plunge Into Public Cloud Computing - InformationWeek
Cloud // Infrastructure as a Service
10:48 PM
Connect Directly
Data: To Trust or to Not Trust the Data, That is The Question!
May 31, 2017
Join us as the author of the book "Everydata: The Misinformation Hidden in the Little Data You Con ...Read More>>

Oracle Takes Plunge Into Public Cloud Computing

CEO Ellison announces Oracle's move to infrastructure as a service at OpenWorld conference, where most of the emphasis has been on in-house, high end hardware appliances.

Top 15 Cloud Collaboration Apps
Slideshow: Top 15 Cloud Collaboration Apps
(click image for larger view and for slideshow)
Oracle will make additional services, such as an Oracle database service, available in its cloud and plans to provide Dun & Bradstreet credit worthiness and business reporting data in its cloud, along with data aggregated off social networks. "We plan to provide useful data. … You can repurchase this data from us," he said.

The Oracle software as a service will also offer elasticity, or the ability to expand to meet a workload's demand and then contract again. is not elastic. It is willing to cancel a customer's resource-gobbling report that threatens to slow its systems, he said.

Ellison also reverted to an attack he first made on Salesforce at the start of Oracle OpenWorld 2010 in which he said Salesforce was "mixing" customer data in a single Oracle database in its multitenant architecture.

"That's a very bad security model--putting everyone's data in the same database. It's called multitenancy. It was a good idea 15 years ago. Today it's a bad idea unless you want to see who your competitor's leads are," he said. In the Oracle public cloud, customers will be given their own database systems to run in a virtual machine, which will maintain the boundaries around the database.

Benioff earlier in the day had specifically rebutted the charge that's approach to data management was in any way hazardous to the privacy or security of its customer data. Banks routinely load data from different customers into a single database and it doesn't end up exposed to a neighboring customers' view, he said.

Ellison didn't mention in another area where Oracle wishes to compete via cloud computing, social networking for enterprises. That may be because Salesforce's Chatter application has gained currency among its customers as a form of social networking oriented to the corporation.

"Over the last two years, social networking has been a critical new technology. … We built the Oracle Social Network" and integrated it with Fusion applications so that data gathered throughout the organization can be brought forward when new teams are forming, new customers are being approached or new products being launched.

A session offering more technical detail on Oracle's approach to infrastructure as a service was supposed to follow Ellison's address but was cancelled as word spread that Apple CEO Steven Jobs had died. The announcement of an Oracle public cloud coming late in Oracle OpenWorld was a surprise saved for last. To some extent, the elastic, x86 cloud infrastructure is a distraction or even competitor to Oracle's main desire to focus customer attention Oracle's specialized hardware appliances.

Like other clouds, Oracle's IaaS will be a self-provisioning service where users decide on virtual machine size and are charged by the hour, avoiding upfront capital expenses. The Exadata, Exalogic, and Exalytics appliances are the opposite--they involve large upfront capital for hardware and software license expenses. The fact that Oracle is now offering both is an indication that it's serious about offering customers choices--and Oracle customers are serious about cloud computing.

Attend Enterprise 2.0 Santa Clara, Nov. 14-17, 2011, and learn how to drive business value with collaboration, with an emphasis on how real customers are using social software to enable more productive workforces and to be more responsive and engaged with customers and business partners. Register today and save 30% off conference passes, or get a free expo pass with priority code CPHCES02. Find out more and register.

2 of 2
Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of Data and Analytics
Today's companies are differentiating themselves using data analytics, but the journey requires adjustments to people, processes, technology, and culture. 
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll