Microsoft Buys Datazen For Mobile BI - InformationWeek

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4/14/2015
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Microsoft Buys Datazen For Mobile BI

The Datazen acquisition will enhance Microsoft's focus on mobile data analytics and accelerate its Power BI strategy.

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Microsoft today announced its acquisition of Datazen Software, a front-runner in mobile business intelligence, KPIs, and data visualization for Windows, iOS, and Android devices. The purchase will enhance the strategy for Power BI, Microsoft's cloud-based business analytics service.

Technology from Datazen will further Microsoft's efforts to use Power BI to help businesses create a data culture with tools that can derive as much value from data as possible. Companies need simpler ways to discover data insights they can use to improve their businesses. Now that more employees are bringing mobile devices to work, mobile BI is a growing trend.

[See what else Microsoft is doing with mobile apps. Read Microsoft Office Delve: Updates, Mobile App.]

Datazen positions itself as a mobile BI program for customers who need an on-premises solution. The mobile-first company already has enterprise customers around the world using its technology, which is optimized for SQL Server Analysis Services and the Microsoft platform overall.

As part of today's announcement, SQL Server Enterprise Edition customers with version 2008 or later and Software Assurance can download the Datazen Server software at no additional cost. Those eligible can visualize and interact with data on their mobile devices through the native mobile apps, which can be downloaded for free from their respective app stores.

"Datazen technology and solutions will complement Power BI, our cloud-based business analytics service, rounding out our mobile capabilities for customers who need a mobile BI solution implemented on-premises and optimized for SQL Server," wrote Kamal Hathi, partner director for Cloud + Enterprise at Microsoft, on the company's official blog.

(Image: Microsoft)

(Image: Microsoft)

Microsoft plans to integrate Datazen technology with Power BI eventually in an effort to provide another hybrid bridge for customers' on-premises cloud investments.

In announcing its acquisition in a blog post on its website, Datazen CEO Miljan Braticevic wrote that the Datazen team will continue to develop and evolve its product as part of Microsoft. "We have an exciting roadmap and are really looking forward to bringing new features to market," he stated.

Current Datazen customers and partners should note that the entire Datazen product stack, including server, publisher, and all mobile clients will continue to be available in their current forms.

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Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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shamika
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shamika,
User Rank: Ninja
4/17/2015 | 10:52:56 PM
Re: Acquisitions - Bad or Good
Further acquiring a company on the same industry can result in reducing costs. The best example would be the Wal-Mart.
shamika
50%
50%
shamika,
User Rank: Ninja
4/17/2015 | 10:48:28 PM
Re: Acquisitions - Bad or Good
I think this is a good decision. This will help the mobile users to view BI information via their phones. Specially this will help the senior management of the companies.
Vishal0soni
50%
50%
Vishal0soni,
User Rank: Apprentice
4/17/2015 | 5:05:51 AM
Acquisitions - Bad or Good
Acquisition has become the key strategy for most Tech biggies for quickly building their brand in any new innovative out-break. But is it really good for society? 
Charlie Babcock
50%
50%
Charlie Babcock,
User Rank: Author
4/14/2015 | 9:10:36 PM
Datazen for netizens, consumers
Datazen gives gives Microsoft a way to address developers who want to  produce mobile apps for Android and iOS as well Windows Phones and Surface tablets. Microsoft is less about the user interface these days, more about the power of the server app. 
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