Cloud
News
10/15/2008
04:21 PM
50%
50%

Obama Campaign Ads Popping Up In Video Game Billboards

The ads appear in racing games including Burnout Paradise and NASCAR 09, as well as NHL 09, NBA Live 08, Need For Speed, NFL Tour, and Skate.

U.S. Sen. Barack Obama, an Illinois Democrat, has become the first presidential candidate to advertise on video games.

Obama's ads have turned up as billboards that Xbox 360 players see as they race through towns in Burnout Paradise. The candidate's face and a message about early voting -- "Early Voting Has Begun" -- appear on the billboards. Those accompany a campaign slogan/request to "Vote for Change."

The ads also appear in other racing games, including: NASCAR 09, NHL 09, NBA Live 08, Need For Speed (Carbon and ProStreet), NFL Tour, and Skate.

The ads appear in the online version of the games, which allow for modifications. They have been placed in 10 swing states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio, and Wisconsin.

Players may not pick up the full message as they speed by the billboards, but the face and the Obama campaign colors are easily recognizable.

Electronic Arts, the maker of the game, has acknowledged accepting political ads for games, saying they are open to any credible candidate.

The placement represents an opportunity to reach out the millions of Americans. About one-third of U.S. homes own one of the top game consoles, Microsoft Xbox 360, Sony PS3, or Nintendo Wii.

Obama's campaign has aggressively pursued new ways to get the candidate's message out, embracing SMS, text, social networking, blogs, widgets, and other digital formats.

His opponent, Sen. John McCain, R-Ariz., has also embraced many of those technologies for getting out his campaign message.

Comment  | 
Print  | 
More Insights
2014 Next-Gen WAN Survey
2014 Next-Gen WAN Survey
While 68% say demand for WAN bandwidth will increase, just 15% are in the process of bringing new services or more capacity online now. For 26%, cost is the problem. Enter vendors from Aryaka to Cisco to Pertino, all looking to use cloud to transform how IT delivers wide-area connectivity.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.