Somewhere between blind faith and skepticism is the world of prescriptive analytics. Here, machine-generated action items and potential outcomes meet human decision-making. Finding the right balance between algorithms and common sense can be tricky, so consider these tips.

Lisa Morgan, Freelance Writer

June 28, 2016

9 Slides

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About the Author(s)

Lisa Morgan

Freelance Writer

Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.

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