European-American Cloud Conflict: Bad for Business
Europe is proposing privacy regulations that directly contradict American law. Business could get caught in the middle.
Companies doing business in both America and Europe could find life getting a lot more complicated as the European Union looks to enact strict privacy regulations to block U.S. government surveillance in the cloud.
Following reports about U.S. government Internet surveillance, cloud computing "has become one of the regulatory flash points in Brussels as debate ensued over how to protect data from snooping American eyes," according to a New York Times report: "Europe Aims To Regulate the Cloud":
The European Union wants to regulate the cloud even if that makes its use more complicated. One proposed amendment would require "all transfers of data" from a cloud in the European Union to a cloud maintained in the United States or elsewhere to "be accompanied with a notification to the data subject of such transfer and its legal effects."
Another amendment takes it further, barring such transfers unless several conditions are met. Not only must consent be provided by the subject of the data, but the person must be "informed in clear, unambiguous and warning language through a separate and prominently visible reference" to "the possibility of the personal data being subject to intelligence gathering or surveillance by third-country authorities."
European regulations could leave companies wrong no matter what they do, if those companies do business on both continents. One amendment to regulations "requires the operator of data servers to inform both a local 'supervisory authority' as well as the subject of a request" if a non-European country hands out a court order requiring data disclosure. That's a direct contradiction of American law.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ≠products, and 69 percent cite Google Apps' good or excellent ≠mobility. But progress could still stall: 59 percent of nonusers ≠distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.