How do you backup your data in the cloud when it's already online?
That's Backupify's raison d'etre--it offers full backup-and-restore for popular online systems, with a particular focus on Google Apps. The company offers social media backups, too--Facebook, Twitter, and other popular sites are included--though that's geared more for individual accounts. The Google Apps piece should hold the strongest appeal for SMBs and other corporate users that want to keep a copy of their data outside the Google ecosystem. (Assuming, of course, they use Google Apps.) Pricing starts at $3 per user, per month, for 25 GB, though the company offers other plans for larger data needs. Backupify has expanded its business-oriented tools of late. Most recently, it launched Salesforce Snapshot, a tool for performing a one-time backup and download of an entire Salesforce CRM account.