Blogs and other content-driven sites don't do much good when they don't get updated. Advance planning can help ensure your site doesn't join the vast Internet desert of sites that stay stale for months on end. Laurie Morse-Dell, owner of the online pet store Pup's Place, found her answer: the WordPress Editorial Calendar.
"I can't sing the praises of this plug-in enough," she said. "When you're trying to schedule posts to fit with your marketing calendar and plan for promotions, events, holidays, this plug-in is essential." Among her favorite features: "I love that you can save draft posts in a column to the right of the calendar view so you can brainstorm lists of topics and then drag them to the calendar when you're ready to schedule."