Cloud // Software as a Service
Commentary
5/15/2014
09:06 AM
Doug Henschen
Doug Henschen
Commentary
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail

Adobe Marketing Cloud Gets Predictive, Real-Time

Adobe announces yet more marketing enhancements, but the bigger battle -- with IBM, Oracle, Salesforce.com, and others -- is for best-integrated customer experience.

Forrester's just-released Wave report on Web analytics places Adobe at the head of the 'Leaders' wave.
Forrester's just-released Wave report on Web analytics places Adobe at the head of the "Leaders" wave.

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
5/15/2014 | 5:04:12 PM
Adobe Creative Cloud is Down -- Is Marketing Cloud Next?
Given today's crash of the Creative Cloud, it's unfortunate timing for promoting the Marketing Cloud.
8 Steps to Modern Service Management
8 Steps to Modern Service Management
ITSM as we know it is dead. SaaS helped kill it, and CIOs should be thankful. Hereís what comes next.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 23, 2014
Intrigued by the concept of a converged infrastructure but worry you lack the expertise to DIY? Dell, HP, IBM, VMware, and other vendors want to help.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.