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Cloud Connect: A Convergence Of Expertise

The Cloud Connect conference March 15-18 will feature leaders of the NoSQL movement speaking on how to handle large data sets in the cloud.

The NoSQL movement and other cloud practitioners are likely to be out in force at the Cloud Connect 2010 conference March 15-18 in Santa Clara, Calif., one of the first major gatherings of the year on cloud computing. (To register, click here.)

One of the workshop instructors March 15 will be Dwight Merriman, CEO and co-founder of gen10 and the architect of the DoubleClick ad serving system, DART. DART is now serving billions of ads a day. Merriman will instruct a first day workshop on MongoDB and why it and other no-SQL systems, such as CouchDB and Hadoop, are preferable to traditional database systems for operations in the cloud.

MongoDB is a cluster or cloud-based data management system that does not rely on relational database principles. Cloud users try to get away from relational database for operations on large data sets because SQL queries tend to consume CPU cycles and "thrash the disk" as they pull data off it.

"NoSQL" systems work with data in memory, or upload chunks of data from many disks in parallel. 10gen is a New York-based company that sponsors the MongoDB open source project and provides commercial support for it.

Alistair Croll, an organizer of the event, said Merriman is one of several cloud computing professionals recruited to speak based on their credentials as "doers" in the cloud environment.

Another is Bradford Stephens, founder of Drawn to Scale, a firm which designs systems to deal with Web-sized masses of data. He will speak on "Introduction to Big Data and Storage at Scale" at 8:15-9:15 a.m. on March 18. His co-speaker will be Florian Leibert, software engineer, research, at Twitter.

The topic "Processing Big Data" at 9:30 a.m. March 18 will feature Chris Wensel, CTO and founder of Concurrent, a supplier of tools for creating applications that execute on parallel computing clusters, and Nathan Marz, lead engineer for, a Web site that searches blogs and social networking sites for particular topics of discussion.

"Learning from Big Data with Scalable Analytics" will be the topic of a talk at 10:45 a.m. March 18 given by Michael Driscoll, founder of Dataspora, a firm producing software for data analytics and visualization, and Ted Dunning, CTO of Deepdyve, an aggregator of medical knowledge.

The Cloud Connect conference at the Santa Clara Convention Center is organized by TechWeb and is billed as bringing cloud computing stakeholders together in one event.

"These are the people who are the experts in a given domain, the guy who wrote the thing or the guy who invented it, " said Croll. There will be many cloud computing vendors both on the show floor and in the ranks of speakers, but Croll said the conference was seeking to make their presentations "non-partisan" and focused on their subject expertise.

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