Cloud // Software as a Service
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Enterprise 2.0 Focuses On Cloud, Community, Collaboration

The June 14 - 17 conference in Boston will examine how social computing is merging with traditional enterprise IT applications and systems—and what it all means for business.

IT pros attending the Enterprise 2.0 Conference, June 14-17 in Boston, will get a chance to learn about and weigh in on a number of crucial new technologies, from social networking to cloud computing, that promise to change the way businesses access and use information.

"We are focused on providing practical steps and case studies that will drive business value inside the enterprise," said Steve Wylie, general manager for Enterprise 2.0, which is owned and operated by publisher UBM Techweb.

"We plan to examine the entire Enterprise 2.0 lifecycle, focused specifically on how deeply Enterprise 2.0 is able to permeate the many layers of business processes and people that comprise them. We believe this 'social layer' represents a tremendous opportunity to drive innovation, increase collaboration, and find even greater value from Enterprise 2.0," Wylie said.

Kicking off the conference, at the Westin Boston Waterfront, are several top executives from the IT vendor and user communities.

SAP chief of new products Franz Aman opens the conference portion of the event Tuesday, 10:50 a.m., with a keynote address that looks at "Collaboration within Context." Aman will spell out the possibilities that can emerge when social networks and enterprise collaboration tools are married to traditional enterprise software applications.

"To start, you free people from the struggle to use enterprise systems and you help them find the right information for daily work," said Aman.

Also on the keynote roster throughout the event are chief content officer David Berlind, Microsoft Sharepoint product manager Christian Finn, Penn State project manager Bevin Hernandez, Washington Post chief technology officer Yuvinder Kochar, CSC chief innovation officer R. Lemuel Lasher, Social Text CEO Eugene Lee, and MIT Sloan principal research scientist Andrew McAfee.

Additionally, keynote panels will feature editor-in-chief Alex Wolfe, Saugatuck Technology founder William McNee, IBM Online Collaboration Services VP Sean Poulley, BT Design CIO JP Rangaswami, Forrester principal analyst Ted Schadler, Cisco Enterprise Collaboration GM Murali Sitaram, IDEO head of knowledge sharing Gentry Underwood, Sony business applications manager James Whitmoyer, and Jive Software CEO Tony Zingale.

Beyond the keynotes, the Enterprise 2.0 conference features numerous panels and seminars devoted to hot topics surrounding next-generation IT environments.

Workshops include "An Introduction To Cloud Computing," "Insiders Guide to Evaluating and Selecting Social Software," and "Implementing Enterprise 2.0: Exploring The Tools And Techniques of Emergent Change."

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