Google skipped the skydivers at Google I/O 2013, but broke interesting ground in maps, music, social and search. Take our tour.
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Google is adding a personalized, crowdsourced sensibility to Maps. When you click a spot on a map -- a hotel, for instance -- Maps zeroes in on that location and shows relevant information, such as similar establishments nearby and transportation options to get there. It also incorporates more Yelp-like features, including business reviews with star ratings, photos and directions. Maps is more tightly integrated with Google+ too. For instance, if you're looking for a restaurant, it'll show eateries recommended by your Google+ pals. The overall presentation of the new Google Maps is pretty slick and a nice improvement. But will it convince more folks (beyond tech nerds) to give Google+ a try?
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.