Cloud // Software as a Service
05:30 PM
Core System Testing: How to Achieve Success
Oct 06, 2016
Property and Casualty Insurers have been investing in modernizing their core systems to provide fl ...Read More>>

Google Introduces In-Store Product Search

Online shoppers will be able determine whether products are in stock at local retailers.

Top 15 Google Apps For Business
Slideshow: Top 15 Google Apps For Business
(click image for larger view and for full slideshow)

Recognizing that people shop both online and in stores during the holiday season, Google has altered its product-search service to help shoppers determine whether the gift they want is in stock at a nearby store.

Google said Monday that it has partnered with more than 70 retailers, including national brands like Best Buy and Williams-Sonoma. The partners have agreed to let Google search their store inventory for items.

For example, a person searching for Microsoft's Kinect motion-sensing controller for the Xbox 360 will see a "nearby stores" link in search results. Clicking on the link will yield a list of stores where the popular item is in stock.

Google is seeking additional retailers to join the service. Companies that use retail software from Oracle, JDA or Epicor can work with those software companies directly to share local product data electronically with Google.

In the coming weeks, Google plans to roll out two features to help people narrow their search. One will display in product search results the brands other people are viewing online. The second feature will organize results into sub-categories, so, for example, a search for a TV will retrieve separate lists for LCD and plasma sets.

Finally, Google released a new version of its mobile shopping app. Google Shopper lets people use their mobile phones to search for products. The latest version, Google Shopper 1.3, adds search filters like "price" and "brand" to refine searches.

The ability to find products and places locally, particularly through a mobile phone, is a growing business for Google. During its recent third-quarter financial call, Senior VP Jonathan Rosenberg said that the annual run-rate for mobile advertising had reached $1 billion.

Last month, Google started a geo-centric format for search results called Place Search. The service organizes results around a specific location and presents them as pins on a map. Such a service would be useful in finding stores near a person's location.


Google Going Local With Place Search

Google Takes Mobile Search Fight To Microsoft's Doorstep

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
8 Steps to Modern Service Management
8 Steps to Modern Service Management
ITSM as we know it is dead. SaaS helped kill it, and CIOs should be thankful. Hereís what comes next.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.