Cloud // Software as a Service
News
11/15/2010
05:30 PM
Connect Directly
RSS
E-Mail
50%
50%
Repost This

Google Introduces In-Store Product Search

Online shoppers will be able determine whether products are in stock at local retailers.

Top 15 Google Apps For Business
Slideshow: Top 15 Google Apps For Business
(click image for larger view and for full slideshow)

Recognizing that people shop both online and in stores during the holiday season, Google has altered its product-search service to help shoppers determine whether the gift they want is in stock at a nearby store.

Google said Monday that it has partnered with more than 70 retailers, including national brands like Best Buy and Williams-Sonoma. The partners have agreed to let Google search their store inventory for items.

For example, a person searching for Microsoft's Kinect motion-sensing controller for the Xbox 360 will see a "nearby stores" link in search results. Clicking on the link will yield a list of stores where the popular item is in stock.

Google is seeking additional retailers to join the service. Companies that use retail software from Oracle, JDA or Epicor can work with those software companies directly to share local product data electronically with Google.

In the coming weeks, Google plans to roll out two features to help people narrow their search. One will display in product search results the brands other people are viewing online. The second feature will organize results into sub-categories, so, for example, a search for a TV will retrieve separate lists for LCD and plasma sets.

Finally, Google released a new version of its mobile shopping app. Google Shopper lets people use their mobile phones to search for products. The latest version, Google Shopper 1.3, adds search filters like "price" and "brand" to refine searches.

The ability to find products and places locally, particularly through a mobile phone, is a growing business for Google. During its recent third-quarter financial call, Senior VP Jonathan Rosenberg said that the annual run-rate for mobile advertising had reached $1 billion.

Last month, Google started a geo-centric format for search results called Place Search. The service organizes results around a specific location and presents them as pins on a map. Such a service would be useful in finding stores near a person's location.

SEE ALSO:

Google Going Local With Place Search

Google Takes Mobile Search Fight To Microsoft's Doorstep

Comment  | 
Print  | 
More Insights
The next wave in APM
The next wave in APM
Find out how to get the benefits of application monitoring while avoiding the complexity and performance headaches.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.