Cloud // Software as a Service
News
10/30/2008
01:40 PM
Connect Directly
RSS
E-Mail
50%
50%

Informatica To Offer Salesforce.com Integration Service

Informatica's Web-based service, to be announced at the Dreamforce conference next week, will let companies synchronize data between Salesforce CRM and onsite applications.

Most in the IT world view Informatica as a provider of data integration software for building data warehouses. While that remains Informatica's primary business, it's making a big play for the SaaS market in a close partnership with Salesforce.com.

With annual revenues of about $450 million, Informatica is among the largest of Salesforce.com's business partners. Next week at Salesforce.com's Dreamforce conference in San Francisco, Informatica is announcing a Web-based integration service for synchronizing data between a company's onsite applications and databases, and its Salesforce CRM system running in Salesforce.com's data center.

Pricing for the Informatica On Demand Synchronization Service starts at $1,000 per month per integration, and might appeal to companies that want, for example, to have sales account information in Salesforce synchronize with their onsite financial systems.

Not all IT shops may appreciate this, but the new service is designed to be easy enough for use by a tech-savvy employee or a Salesforce CRM administrator in a business division, since many Salesforce.com deals are made with little or no help from a company's IT department. The Web interface offers an "integration wizard" with more than 100 pre-built functions for linking onsite applications with Salesforce.com.

Informatica already offers on-demand services for loading data into Salesforce and assessing data quality.

"We believe that SaaS allows us, as a technology company, to change the game and simplifying the integration process," said Ron Papas, Informatica GM of On Demand, in an interview. That includes offering Web-based services to do integrations and making it simple enough without requiring a lot of help from IT, Papas said.

SaaS integration is still a small part of Informatica's business, but holds a lot of potential, Papas said. "We are making a big investment in the R&D side. We're looking at this as a very strategic growth opportunity for the company." Informatica has been working with other SaaS vendors to solve customer integration issues, including NetSuite, RightNow Technologies, and Xactly, he said.

Informatica lists a few dozen customers that are already using its integration services for Salesforce.com and other apps on the Force.com platform, including ADP Dealer Services, McGraw Hill, Morgan Stanley, and BDB Payroll.

Informatica uses AT&T as a computer hosting provider for the multi-tenant service. Customers download a software agent developed by Informatica behind their firewalls, which communicates with the hosted service and handles integration tasks.

Comment  | 
Print  | 
More Insights
8 Steps to Modern Service Management
8 Steps to Modern Service Management
ITSM as we know it is dead. SaaS helped kill it, and CIOs should be thankful. Hereís what comes next.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.