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Oracle Becomes 'Kinder, Gentler,' President Hurd Claims

Oracle president Mark Hurd says new account teams with single-contact accountability are improving customer satisfaction, but he has no kind words for SAP.

Oracle President Mark Hurd answers tough questions at the InformationWeek Conference at Interop in Las Vegas.
Oracle President Mark Hurd answers tough questions at the InformationWeek Conference at Interop in Las Vegas.

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User Rank: Apprentice
4/4/2014 | 6:52:09 PM
The real reason for HANA
Yes - HANA does real-time analytics - bring data from many sources and structures (including text, machine streams) and do real-time processing in one store on it. BW on HANA, HANA + Hadoop (check out new smart data acess) are use cases for it. Its a good place for many customers to start with a HANA project, delivers solid improvements on performance (+ HANA is amazing on the latest Ivy bridge 3x higher performance than Westmere). 

However, the real reason for HANA is enabling the real-time business by erasing the OLTP+OLAP divide - somebody has to over reach to shake the industry, and it wont be the database incumbants who are gettign disrupted. With HANA you can analyze data as it is being captured (fresh vs old batch data), at interactive speed ( the data and follow your thought process), do deep simulations (e.g. MRP, often in DB predictive analytics with external data added in)  and here is the biggie - the data footprint is 37-50x smaller as you get rid of all material aggregates, joins, secondary indices and more. also app development and management is easier. These are amazing properties to take to the cloud - as cloud is all about simplicity, instant transactions & analysis and is always-on. 

The facts are that suite on HANA is here with many live customers already, many LOB applications like S&OP on HANA and industry applications like Fraud Management in Financial Services built natively on HANA are here already (dont get the facts behind Mark's 2020 comment - did you fact check it? On the other hand from riducling cloud to doing a 180 turn and embracing it, customers and industry watchers have a long memory!)

Li Tan
Li Tan,
User Rank: Ninja
4/3/2014 | 10:50:24 PM
Re: Customer is the king,
Thanks a lot for the complementary to me, gentleman. I agree that the competition will happen at higher application level in SaaS instead of underlying stack. Right now it's hard to predict how Oracle will perform but I think the end user will benefit from the competition.
D. Henschen
D. Henschen,
User Rank: Author
4/3/2014 | 9:35:06 AM
Re: Customer is the king,
The surprise is Hurd being pretty open in saying they have to work to do on this problem of disjointed, multi-contact cusotmer relationships. It also wasn't a surprise to hear Hurd slamming competitors, but I happen to agree with him that the battle with SAP will be over cloud-based app agility, not tech choices deep in the stack.

Hana's best play with SAP customers is in analytics -- as the underpinning of SAP BW. Hasso Plattner and Vishal Sikka are overreaching in thinking they can displace Oracle, DB2 and Microsoft SQL Server in the transactional realm. I get the feeling (reading insider comments here and there) that sensible Jim Hagemann-Snabe got fed up with the twisted priorities and decided to get out.
Li Tan
Li Tan,
User Rank: Ninja
4/2/2014 | 10:19:39 PM
Customer is the king
The presentation from Oracle CEO is of no surprise - the customer is the king and all big vendors take arduous effort in entertaining the customer. I agree on one key point - to achieve better customer satisfaction, we need to have single accountability. The account team should be on top of the issue to streamline the support pipe.
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