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5/6/2014
02:30 PM
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Salesforce.com Social Studio Blends Buddy Media, Radian6

Salesforce consolidates best-of social functionality, adds content marketing and publishing features to ExactTarget Marketing Cloud.

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D. Henschen
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D. Henschen,
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5/7/2014 | 1:47:16 PM
HootSuit's CEO says Social Studio Is Out-of-Date Copycat
HootSuite CEO Ryan Holmes told VentureBeat that Salesforce Social Studio is an out-of-date copycat. Okay, maybe a channel interface looks a lot like HootSuite (or TweetDeck), but does it have purpose-build calendaring, team collaboration, content publishing features, etc.? The engagement tracking and Buddy Media campaign-management and content publishing aspects of this tool, in particular, would seem to be things that general-purpose social monitoring tools might lack.
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