VMware Seeks Collaboration Dominance With Socialcast Buy - InformationWeek
IoT
IoT
Cloud // Software as a Service
Commentary
5/31/2011
09:16 PM
Charles Babcock
Charles Babcock
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

VMware Seeks Collaboration Dominance With Socialcast Buy

It already leads the virtualized data center, now it's taking on the Microsoft/Citrix alliance with more end-user computing and cloud software.

VMware is bidding for a central role in a reorganized enterprise workplace by adding Socialcast to a growing list of end-user applications. VMware already is vital to how companies run their data centers. Now it's trying to become vital to companies' collaboration strategy.

In doing so, it's competing more and more directly with the Microsoft/Citrix alliance, the one force that can stall its march toward dominating the virtualized enterprise.

Virtualization competitor Citrix has an edge in certain aspects of its end-user virtualization technology: a broad base of existing virtualized users, via Presentation Manager (a product now known as XenApp); support from Windows Server for delivery of a high-definition end-user experience; and its broadly applicable multi-device Receiver client software. At its Synergy show May 23-26, it demonstrated how the Air Force and Defense Intelligence Agency had turned to its XenClient for secure operations, a potential trump card.

With its acquisitions, VMware shows it won't try only to chase Citrix on these fronts. Rather, it's trying to create a virtualized end-user experience that includes advanced collaboration applications. In addition to owning Zimbra email, it recently acquired SlideRocket presentation systems, and recently launched Horizon App Manager for provisioning end users in the enterprise cloud. VMware shops that buy the latter message are banking on VMware to deliver a full technical suite in due time.

No price was mentioned in the acquisition, but the swiftness with which Socialcast was acquired on the heels of the launch of Horizon App Management on May 17, and the acquisition of SlideRocket at the end of April, indicates there was probably little haggling over price.

VMware, with revenue growing at 33% at the end of the first quarter, is using its $1.3 billion in cash to broaden its appeal to end users and establish itself as the premier supplier of cloud collaboration apps in the enterprise. It's not enough for VMware to dominate data center server virtualization; the next frontier is the detached and mobile desktop, virtualized via VMware.

"We see strong customer demand for a new way of working," said Brian Byun, VP and general manager of VMware cloud applications, in an interview. In other words, virtualization software opens new possibilities in the workplace that VMware will drive forward. New forms of communication, collaboration, and shared creativity will displace the old way of doing things. With VMware's virtualized applications, "you won't be tethered to one desktop or one device," said Byun. Microsoft Office and SharePoint, by the way, are toast.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
6/13/2011 | 2:24:06 AM
re: VMware Seeks Collaboration Dominance With Socialcast Buy
The Socialcast (microblogging) acquisition is really intriguing not only because of VMware's previous SlideRocket (presentation app) buy, but also because of its Zimbra (online office and email suite) buy. Hmmm, toast indeed.

Deb Donston
Contributing Editor, The BrainYard
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll