Yieldex, a one-year-old company with a product for forecasting online ad inventory, is the winner of Amazon Web Services' startup challenge. The prize: $50,000 in cash, $50,000 in AWS credits, and a potential investment from Amazon.
Yieldex, a one-year-old company with a product for forecasting online ad inventory, is the winner of Amazon Web Services' startup challenge. The prize: $50,000 in cash, $50,000 in AWS credits, and a potential investment from Amazon.Yieldex's DynamicIQ service runs on Amazon's Elastic Compute Cloud and Simple Storage Service. DynamicIQ consists of analysis and planning tools and a "yield index" for online ad campaigns and ad placement.
Hundreds of startups competed in the contest, according to Amazon. Their applications were narrowed down to seven companies, which were invited to Amazon's headquarters to make pitches in front of a panel of judges from Amazon, followed by a second round of presentations to venture capitalists. The criteria for judging were originality of idea, market need, and implementation on AWS.
Yieldex CEO Tom Shields says the judges were "poker faced" during his company's presentation yesterday, so it was hard to tell how Yieldex would fare during the final round of judging. Shields gives a recap of the day-long proceedings on his Oxyfish blog.
Amazon VP Adam Selipsky cited Yieldex as an example of the kind of "dynamic new business" leveraging AWS. The six other finalists were Encoding.com, Knewton, MedCommons, Sonian, Pixily, and Zephyr. You can see video presentations from Yieldex and the other finalists here.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.