Collaboration 3.0 - InformationWeek
IoT
IoT
News
Commentary
7/18/2007
05:52 PM
Commentary
Commentary
Commentary
50%
50%
RELATED EVENTS
Data: To Trust or to Not Trust the Data, That is The Question!
Jul 11, 2017
Join us as the author of the book "Everydata: The Misinformation Hidden in the Little Data You Con ...Read More>>

Collaboration 3.0

Web 2.0, Business 2.0, Collaboration 2.0, Enterprise 2.0, Wherearewegoing 2.0... The list goes on and on.  But the designation 2.0 doesn’t really indicate a mature product.  If there’s one thing we've learnt from Microsoft, time and time again, is that it's version 3.0 that counts.

Indeed, what we consider to be Web 2.0 and such is child's play compared to the early Collaboration 3.0 processes and technologies that a few leading companies have been quietly deploying.Boeing is one such company.

Two weeks ago (the date was 7/8/7), Boeing unveiled the revolutionary 787 Dreamliner aircraft to a global audience, said to have reached 100 million viewers.   

Before the aircraft was even approved by Boeing's board of directors, the company had created an online community, the World Design Team, literally comprised  of hundreds of thousands of people around the world, to solicit input on what they wanted to see in the new aircraft.  Boeing surveyed members of the community incessantly.  "Tell us what you want when you fly" was its philosophy.  The WDT's input had real impact on the actual design of the aircraft.  But Boeing didn't stop there.  

Boeing brought its suppliers in as partners during the initial design phases, with a goal of collaboratively designing the parts and then building them.  This was fairly ambitious and a project of far greater scale than had ever been done.  70% of the aircraft is not just being manufactured but also designed by Boeing's partners in collaboration with Boeing around the world.

Parts for the aircraft were designed concurrently by partners located in 11 countries and then assembled virtually in a computer model maintained by Boeing.  What we now think of as advanced collaboration, where we meet in online workspaces or share documents, is nothing compared to designing a complex piece of machinery such as an aircraft where two or more parts that are being independently designed will eventually be attached to the same product.  Concurrent design entails far greater complexity than one might imagine.

Next week we'll take a more in-depth look at how Boeing achieved this.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll