Community Spotlight: Ross Dawson (author & expert) - Implementing Enterprise 2.0
Implementing Enterprise 2.0 technologies and approaches can be a key driver of competitiveness and profitability.However since Enterprise 2.0 sits at the nexus of technology and organizational culture, there can be no one-size-fits-all approach.Implementing Enterprise 2.0 Report provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned.Enterprise2Blog partner Ross Dawson has written a comprehensive report on Implementing Enterprise 2.0 and published free chapters for your education.
Use this report to:
Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations
Identify opportunities for value creation
Provide a structured view of benefits and risks
Establish governance initiatives
Create and communicate a clear Enterprise 2.0 strategy for your organization
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.