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Pitching Stories To Us |
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If you're reading this, you are likely to be in the public-relations field. To make life easier for everyone involved, we've compiled a list of general tips you can use to most effectively communicate with us.
InformationWeek does not honor one-sided embargoes. Call us first and convince us that we should enter one, and we will honor it. At InformationWeek, an embargo is something two parties agree on.
If you are informing us about an error, send an E-mail to the writer (Our E-mail addresses can be found at http://www.informationweek.com/contactus) and please copy InformationWeek editor Stacey Peterson (jpfoley@cmp.com). As objectively and concisely as possible, point out the error or omission.
Know your reporter and what she or he covers before you make your pitch. Check our reporter beat list.
Get E-mail addresses for our staff and contributing editors (http://www.informationweek.com/contactus) or from our print magazine's masthead. InformationWeek.com also lists the editorial calendar.
E-mail is generally preferred to regular mail, faxes or phone calls, but we don't ignore calls or paper.
E-mail should be sent as plain-text files. Please turn off the option in your mail program that sends a second, HTML copy of the message as an attachment.
For security reasons, don't send unsolicited E-mail attachments of any kind.
Please limit E-mailed PowerPoint presentations to five slides.
Put full corporate contact and product summary info in all press releases and on the Web.
Use concise, jargon-free communications to get our attention quickly.
In written communication, it helps to include a concise, bulleted fact sheet:
- What, concisely, is the news?
- When did it happen?
- How, specifically, does it affect our readers?
- Who do we contact to get more information fast?
- If you are telling us about a product, how much does it cost?
- Where can a reporter turn for more information online (such as white papers)?
Use meaningful subject headers. Avoid subject headers that look like spam. Avoid multiple exclamation points or all caps, for instance.
Avoid using voicemail as a substitute for E-mail. Begin your message with your name and phone number (spoken clearly and slowly) and please keep it short.
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InformationWeek 500 event info
IWK, Global CIO, & Network Computing Info here
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