Click fraud is the problem that just won't go away for search engines. A class-action lawsuit filed against Yahoo and unnamed affiliate companies in New Jersey last week charges that the search portal turned a blind eye to abuse of its advertising system and knowingly relied upon spyware to pad its profits.
Yahoo is also a defendant in a 2005 click fraud suit in Arkansas. Google, a co-defendant in that suit, is seeking the judge's approval of a $90 million settlement. That decision is expected in July. But Google still has to deal with a click fraud suit brought by Advanced Internet Technologies in California.
Search engine companies dismiss click fraud as a nonissue--but won't let anyone audit their data. Advertising service companies decry it as they sell auditing services to frightened marketers. Something has to give.
Search engines do look for what they call invalid clicks and don't bill for them. But chances are they'll need to go further, opening up enough to let a neutral third party verify that clicks are worth paying for. Right now, a good number of them aren't, and that's costing the search engines credibility.
IT's Reputation: What the Data SaysInformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.