Credibility Search - InformationWeek
IoT
IoT
News
News
5/5/2006
05:15 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

Credibility Search

Click fraud is the problem that just won't go away for search engines. A class-action lawsuit filed against Yahoo and unnamed affiliate companies in New Jersey last week charges that the search portal turned a blind eye to abuse of its advertising system and knowingly relied upon spyware to pad its profits.

Yahoo is also a defendant in a 2005 click fraud suit in Arkansas. Google, a co-defendant in that suit, is seeking the judge's approval of a $90 million settlement. That decision is expected in July. But Google still has to deal with a click fraud suit brought by Advanced Internet Technologies in California.

Search engine companies dismiss click fraud as a nonissue--but won't let anyone audit their data. Advertising service companies decry it as they sell auditing services to frightened marketers. Something has to give.

Search engines do look for what they call invalid clicks and don't bill for them. But chances are they'll need to go further, opening up enough to let a neutral third party verify that clicks are worth paying for. Right now, a good number of them aren't, and that's costing the search engines credibility.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll