CRM is positioning auto-racing fans to win more control over their experience at International Speedway racetracks.
International Speedway is installing Vertical Alliance's FanTracker, a Web-based customer-relationship management ticketing system, at all 12 of its tracks. The software will help Speedway improve service, CIO Craig Neeb says. "We're able to listen to our customers and translate that into some form of personalization," he says.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.