What does it take to move into the era of large-scale data analytics? Data warehousing experts from Barnes & Noble, BNP Paribas, Cabelas, McAfee and more share insights on innovative big-data deployments.
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Challenge: Targeting performance-based ad, e-mail and keyword-search campaigns for more than 50,000 advertisers.
Old System: Netezza
New System: Greenplum DBMS on Dell C2100 servers
Capacity: 100 terabytes
Deployed: February 2010
Notes: Also runs Hadoop both on-premises and on Amazon EC2
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