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Hadoop Spurs Big Data Revolution

Open source data processing platform has won over Web giants for its low cost, scalability, and flexibility. Now Hadoop will make its way into more enterprises.

There's a revolution happening in the use of big data, and Apache Hadoop is at the center of it.

Excitement around Hadoop has been building since its release as an open source distributed data processing platform five years ago. But within the last 18 months, Hadoop has taken off, gaining customers, commercial support options, and dozens of integrations from database and data-integration software vendors. The top three commercial database suppliers--Oracle, IBM, and Microsoft--have adopted Hadoop.

IBM introduced its Hadoop-based InfoSphere BigInsights software in May, and last month Oracle and Microsoft separately revealed plans to release Hadoop-based distributions next year. Both companies plan to provide deployment assistance and enterprise-grade support, and Oracle has promised a prebuilt Oracle Big Data Appliance with Hadoop software already installed.

Will Hadoop turn out to be as significant as SQL, introduced more than 30 years ago? Hadoop is often tagged as a technology exclusively for unstructured data. By combining scalability, flexibility, and low cost, it has become the default choice for Web giants like AOL and ComScore that are dealing with large-scale clickstream analysis and ad targeting scenarios.

But Hadoop is headed for wider use. It's applicable for all types of data and destined to go beyond clickstream and sentiment analysis. For example, SunGard, a hosting and application service provider for small and midsize companies, plans to introduce a cloud-based managed service aimed at helping financial services companies experiment with Hadoop-based MapReduce processing. And software-as-a-service startup Tidemark recently introduced a cloud-based performance management application that will use MapReduce to bring mixed data sources into product and financial planning scenarios.

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D. Henschen
D. Henschen,
User Rank: Author
6/15/2012 | 10:10:09 PM
re: Hadoop Spurs Big Data Revolution
That's per core, but these stats have all been surpassed with the latest hardware.
User Rank: Apprentice
12/6/2011 | 4:08:09 AM
re: Hadoop Spurs Big Data Revolution
Reading through the whole document I see only one mention of Yahoo, and no mention of Yahoo as the originator of Hadoop. It sometimes appears that the Press is intent on highlighting all of Yahoo's weaknesses, and none of it's strengths. Perhaps you think this information is already well-known, but the pie-chart showing that 74% have "no current or planned use" would suggest otherwise. For those who wish to read more meaty detail, see
User Rank: Apprentice
12/4/2011 | 8:59:29 PM
re: Hadoop Spurs Big Data Revolution
Matspca - we're working on establishing a benchmark for Hadoop. If you'd like to participate, please let me know at
User Rank: Apprentice
11/30/2011 | 11:01:45 PM
re: Hadoop Spurs Big Data Revolution
Not everyone believes in the Hype of Hadoop. See The big organizations mentioned here can afford to use non optimal solutions. I have seen no benchmark showing Hadoop beating say Oracle. My own noSQL database beats Hadoop by a large margin using $330 PC verses $1 million (or so) used by Hadoop for the same benchmark. See

I will continue following the Hype of Hadoop and if there really is some substance behind it then I look forward to a .NET version of the distribution mechanism.
User Rank: Apprentice
11/10/2011 | 8:48:32 PM
re: Hadoop Spurs Big Data Revolution
128 MB of RAM for 16 cores? That has to be typo.
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