Dave Hersh is the CEO of Jive Software, a leading vendor of 'business social software' -- a term I can embrace easily.I apologize for Dave's chin getting cut off, but what he says still resonates. Companies have gotten all they can out of the Web 1.0 business process oriented apps (like SAP), and now they are looking for new advantage in the social dimension of their companies' workings, Dave thinks. Dave Hersh from stowe boyd on Vimeo.Dave also agrees that in an economic downturn, companies must reexamine their existing IT investments in a whole new light.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.