Customers will be able to place orders via in-store kiosks.
Dell has struck a deal with Sears, Roebuck and Co. to sell its PCs in 10 of the department chain's stores, according to the Wall Street Journal and Reuters on Thursday.
The stores-within-a-store will not stock systems, but will only allow customers to test-drive possible configurations, then phone in or place their orders from an online kiosk.
On Wednesday, Dell opened its first such store inside a Sears in Austin, Texas.
While both Apple and Gateway have retail outlets now to supplement their online sales, Dell's approach is more conservative, according to a Dell spokesman, and is just another way to extend the company's traditional direct-to-the-customer business model.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.