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Delta Air Lines Improves Its Web Site

The streamlined site expands personalization and loyalty-program features.

Delta Air Lines has remained true to its promise to improve customer service for its travelers. (See related story, Shifting Priorities.) The company has enhanced its MYOBTravel Web site, which is used by more than 6,000 small businesses.

The new site gives users the ability to customize their view of the site to suit business preferences, and promises easier navigation and expanded search options. Users can store customer profiles on the site to speed reservations processing, including the ability to store up to four credit cards for billing as well as loyalty membership identification numbers.

Customers can view their entire itinerary from hotel, car rental, and airfare reservations on a new screen panel, located on the left side of the Web site, and save preferences for future visits. Delta SkyMiles Medallion members can take advantage of benefits offered by the loyalty program by requesting fares eligible for the 800-Mile Delta Segment upgrade online. Before, customers had to call a reservations specialist to take advantage of such benefits.

The new site uses technology from ITA Software Inc. Orbitz.com, an online travel Web site that's partly owned by Delta, also uses ITA Software technology for search capabilities.

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