James Carville is featured in a video urging voters to help come up with a slogan for campaign bumper stickers, literature and Web sites.
"We need a turn of phrase that really jumps out and tells you right off the bat what this election is all about," Carville explained in an e-mail newsletter. "In 1992, it was "It's the Economy, Stupid." In 2006, Democrats simply said "Had Enough?" It was the only question America needed to ask."
The DSCC urges voters to choose from four selections or come up with something better.
"I've always said that if you hear a good idea in Washington, you can bet it came from someone outside of Washington," Carville explained. "Here's your chance to prove me right."
Campaign staff created a video showing themselves grouped around a conference table, where several people pitch ideas that flop among their peers. In the end, the committee presents four options. They are: "W is out. Send the Right Wing with Him"; "No Republicans Left Behind -- in DC"; "What Have Republicans Done for You Lately?"; "2006 Was Just the Beginning. More Dems in '08."
Votes and slogan suggestions must be submitted by midnight on August 27. The message must be 40 characters or less. Democrats, who have to protect 12 incumbents, compared to Republicans' 22, offer the reward of having the slogan on cars, Web sites, and literature throughout the United States.
Not to be outdone, the Republican Senatorial Campaign Committee also has several interactive features on its Web site, including polls on political issues, straw polls on presidential candidates, and video from Republican Senate candidates.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.