Apple's New iPad Play: Remake Textbook Market - InformationWeek
Infrastructure // PC & Servers
02:26 PM

Apple's New iPad Play: Remake Textbook Market

iBooks textbooks offer interactive learning for $15 or less, but hardware costs could hamper Apple's success.

Apple is ramping up its efforts to take a bigger bite of the $15 billion educational textbook market with the launch Thursday of interactive titles designed to run on the iPad tablet.

The company described its iBooks 2 textbooks as "gorgeous, full screen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation, and much more."

Apple iBooks
Touchy subject: Apple's iBooks textbooks are fully interactive.

Apple said it has struck iBooks textbook publishing deals with a number of major educational publishers, including McGraw-Hill, Pearson, and Houghton Mifflin Harcourt, which recently launched an app, HMH Fuse, which provides iPad-based math lessons.

Most of the titles produced under its deals with educational publishers will sell for $14.99 or less, according to Apple.

Apple also introduced a tool, iBooks author, that Mac users can employ to create iBooks textbooks on their own.

[ What's next in the tech world? Read Consumer Tech Marches Closer To Star Trek. ]

Apple sees the educational computing market, long dominated by Microsoft, as a source of significant revenue and also as a way to expose its technologies to consumers at a young age. About 1.5 million iPads are already in use in schools and other educational settings, according to the company.

"iPad is rapidly being adopted by schools across the U.S. and around the world," said Philip Schiller, Apple's senior VP for worldwide marketing, who unveiled the new offerings at a launch event Thursday at New York City's Guggenheim museum, not far from the company's new superstore in Grand Central station. "Now with iBooks 2 for iPad, students have a more dynamic, engaging, and truly interactive way to read and learn, using the device they already love," said Schiller.

While the books that Apple showed looked good and should be more attractive to students than the dog-eared black-and-white tomes they're used to lugging about, questions remain about the cost of producing the titles and also the ability of school systems to afford to equip students with iPads, which start at $499 for an iPad 2.

"Much as with other printed content, textbook publishers will have to justify investment to add all this multimedia in Apple textbooks," said NPD analyst Ross Rubin in a tweet.

Still, Apple is confident that its electronic textbooks will catch on and could even save students money--and back strain--in the long run. "iBooks textbooks can be kept up to date, don't weigh down a backpack, and never have to be returned," the company said.

Today's technology should make it possible to engage students in new and unique ways, but tight budgets and aging infrastructure mean that's not always possible. In our Education's Technology Dilemma report, find out how two public school districts are using technology in innovative ways to close the gap between growing expectations and shrinking budgets. (Free registration required.)

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll