IoT
Infrastructure // PC & Servers
Commentary
7/18/2005
11:16 AM
David  DeJean
David DeJean
Commentary
50%
50%

Beta-Testing the Marketing?

The first official beta-test version of Microsoft's Longhorn, the next version of Windows, will omit several of the sexier features the company has been honking its horn about for the last six months -- and that throws the spotlight on what is going to be in the beta -- IT features such as user account protection services, simplified corporate image deployment, secure startup for protecting laptops and a Windows System Assessment

The first official beta-test version of Microsoft's Longhorn, the next version of Windows, will omit several of the sexier features the company has been honking its horn about for the last six months -- and that throws the spotlight on what is going to be in the beta -- IT features such as user account protection services, simplified corporate image deployment, secure startup for protecting laptops and a Windows System Assessment Tool to analyze performance.

This news carries a message Microsoft needs to get out to its real customers: Longhorn is an OS to make managers' lives easier. If the company is going to have a prayer of convincing corporate customers to switch from Windows 2000 to Longhorn it's going to have to convince corporations that Longhorn is a manageable OS. So far it hasn't stressed this point. The beta marks a new, perhaps more focused management of the product. So far Longhorn has been a camel (a camel, you'll recall, is a horse created by a committee) -- overloaded with confusing features and proofs-of-concept code that has had a definite "hey, gang, let's put on an operating system!" feel about it. It looks like the freewheeling open-audition period is over and Longhorn is getting pared back to the feature set that Microsoft thinks will make the product a thoroughbred.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of July 17, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.