Infrastructure // PC & Servers
10:36 AM
Cora Nucci
Cora Nucci
IoT & Insurance: How Big Data May Affect Your Privacy & Premiums
May 06, 2016
Gwenn Bezard is co-founder and research director at Aite Group, where he leads the insurance pract ...Read More>>

Boston Celtics' Secret Battle Cry: Ubuntu

The Boston Celtics are closing in on another NBA championship after having adopted ubuntu as their rallying cry at the beginning of the season.

The Boston Celtics are closing in on another NBA championship after having adopted ubuntu as their rallying cry at the beginning of the season.This may come as a disappointment to Linux devotees, but it's not the popular open source operating system that's inspiring headliners Paul Pierce, Ray Allen, and Kevin Garnett to gracefully sink the ball through those hoops over and over again.

Rather, it's the concept behind the name of that particular flavor Linux that's helped put the team 2 - 0 over the Los Angeles Lakers.

Canonical, Ubuntu's maker, says ubuntu is "an African word, which has been described as 'too beautiful to translate into English'. The essence of ubuntu is that 'a person is a person through other people'. It describes humanity as "being-with-others" and prescribes what "being-with-others" should be all about."

For now, the Celtics are keeping ubuntu away from the marketing spotlight. But if they bring another NBA championship home to the 'Gahden' this month, we may see other teams muscling in on the powers of ubuntu.

Read more about how coach Doc Rivers brought ubuntu to his team, and listen to a report about the Celtics and ubuntu here.

Follow the team's progress through the finals here.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
2016 InformationWeek Elite 100
Our 28th annual ranking of the leading US users of business technology.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of April 24, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.