Infrastructure // PC & Servers
01:55 PM

Dell Unveils Colorful Line Of Midlevel Notebooks

The Studio line notebooks are powered by an Intel Core 2 Duo processor and come standard with a built-in Webcam, 802.11b/g wireless, and Windows Vista.

Dell's Colorful Studio Notebooks

The Studio notebooks are available in seven colors and start at $799 for the 15-inch model and $999 for the 17-inch version.
(click for larger image)

Dell on Thursday introduced a midlevel line of colorful notebooks meant to appeal to style-conscious consumers.

The new Studio line fits between Dell's low-end Inspiron and high-end XPS. The Studio notebooks are available in seven colors and start at $799 for the 15-inch model and $999 for the 17-inch version. Both models feature built-in Webcams and optional LED displays, which offer higher quality graphics than standard LCD screens.

The new product line reflects how Dell and other PC makers have learned from Apple's success selling stylish, as well as functional, computers. "The new Studio products demonstrate that Dell is continuing to focus on design and value, delivering attractive, feature-packed mobile digital lifestyle products," Alex Gruzen, senior VP of Dell's consumer product group, said in a statement.

The Studios are powered by Intel Core 2 Duo processors and ship with Windows Vista. They are also available with hard drives up to 320 GB and have the option of a Blu-ray or DVD disk drive. The computers come standard with 802.11b/g wireless connectivity, but buyers can choose the faster 802.11n.

In addition, Dell offers optional built-in broadband connectivity through carriers Verizon Wireless and Sprint.

Available colors include plum purple, tangerine orange, flamingo pink, midnight blue, ruby red, spring green, or jet black. In addition, buyers can choose graphite grey, which can be customized with contrasting black, blue, pink, or red edge trim around the display's back.

In May, Dell reported a boost in quarterly earnings and revenues, driven in part by strong notebook sales. Notebook shipments rose 43%, outpacing the industry growth rate. Dell executives at the time promised financial analysts a "very active back-to-school season for Dell in notebooks."

Comment  | 
Print  | 
More Insights
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.