At the Intel Developer Forum in San Francisco, Calif., on Wednesday, representatives from Google, Intel, Acer and HP showed off a new line of Chromebooks based Intel's Haswell processor family, noted for its power efficiency, not to mention its computational competency.
It was a Haswell-based Core i5 that helped double the battery life of the MacBook Air model launched by Apple in June. The forthcoming round of Chromebooks, which will cost much less than the MacBook Air, won't see quite as dramatic an improvement but the results will still be significant.
"The battery life on the new Chromebooks will be up to 50% better, and the trick is also doing that while delivering amazing levels of performance," said Navin Shenoy, VP of Intel's PC client group and general manager of the mobile platform division, in a press briefing. "And we'll see 15% or more improvement on performance using Haswell."
[ Where does Intel fit in the post-desktop world? Read Intel's Post-PC Strategy: 4 Takeaways. ]
That means Chromebooks should last for about nine to 10 hours on a single battery charge.
Google is gaining new hardware partners, too. Of the four hardware partners that have committed to bring Haswell-based Chromebooks to market, two are new: Asus and Toshiba.
The two hardware manufacturers join current Chromebook makers Acer, HP, Lenovo and Samsung. This growing stable of partners suggests demand for devices running Google's Chrome OS has created a meaningful market. Already this year, HP and Lenovo boarded the Chromebook bandwagon, in conjunction with retailers including Best Buy, Staples and Wal-Mart in the U.S.
Caesar Sengupta, product management director for Chromebooks, said Google began developing Chrome OS as a way to unify the multi-screen world through the cloud.