Earlier this year, Google committed to launching Google TV in the U.S. in the fall of 2010. Sony is expected to deliver the first Google TV devices -- a standalone TV model and set-top box with an integrated Blu-ray Disc drive.
Google has said it plans to deliver Android Market support and the Google TV SDK for Android in early 2011. That means Google TV devices next year will be able to utilize apps created by independent developers.
Google's other announced hardware partners include Intel, which is supplying Intel Atom CE4100 chips for the Sony Internet TV line, and Logitech.
Samsung may begin making Google TV devices, too, Bloomberg reports.
The head of the company's TV division said the company was weighing the possibility of using Google's Android operating system. Adopting Android would call into question Samsung's own platform ambitions. The company released its own smartphone development platform called bada in May, following the debut of its Samsung Apps application store in March.
Judging by the relatively few posts and low view counts in the baba developer forum and by its effort to encourage bada development with a 500,000 Euro prize, Samsung hasn't managed to create a developer land rush to rival Apple's or Google's respective mobile platforms.
Apple last week introduced an updated $99 version of its Apple TV device, which allows users to rent movies and TV shows through iTunes and to stream content from Netflix, Flickr, YouTube, and other online services. Contrary to rumors, the revised Apple TV is not running iOS, which powers the company's iPhone, iPad, and iPod line. However, given that Android apps will be available through Google TV devices next year, Apple may feel compelled to bring Apple TV onto the iOS platform.