Wal-Mart will sell the Pavilion dv6929 with the protective bag exclusively at its Wal-Mart and Sam's Club stores in the United States for $798.
HP Pavilion dv6929 Notebook And Bag (click for larger image)
Hewlett-Packard has tossed the usual big box and Styrofoam packaging that comes with a PC, and is selling one of its entertainment notebooks through Wal-Mart Stores with a messenger bag made of recycled materials.
The new approach in selling the HP Pavilion dv6929 notebook makes it possible for HP to ship three of the laptops to Wal-Mart in one box, using the HP-designed messenger bag as padding. As a result, HP has reduced the amount of packaging materials it uses by 97%, according to the companies.
"We received many strong ideas from different suppliers, but the innovative packaging with this HP laptop really stood out," Alex Cook, merchandise manager for Wal-Mart home entertainment, said in a statement.
Wal-Mart will sell the Pavilion dv6929 with the protective bag exclusively at its Wal-Mart and Sam's Club stores in the United States for $798. Customers who buy the system will walk out with the notebook and the cushioned bag only, no box. Along with the bag, the notebook comes with a battery, AC adapter, cord and documentation.
The notebook includes a 15.4-inch display, 4 GB of memory, a 250 GB hard drive and integrated Webcam and microphone. The system is powered by a Turion X2 TL-60 dual core microprocessor from Advanced Micro Devices, and comes with Microsoft's Windows Vista Home Premium edition.
Wal-Mart is a technology customer of HP. The retailer in August announced that it would use HP's new Neoview system to handle growing capacity for its 1,000-Tbyte-plus data warehouse, which is the foundation for business intelligence applications.
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