The Haswell chips will enable longer battery life due to more efficient power management. In one demonstration, pictured above, Perlmutter demonstrated that a Haswell chip drawing fewer than 8 watts was able to match the performance of an Ivy Bridge chip running at a full 17 watts. When the Haswell chip's energy consumption was boosted to match its predecessor's, the new processor left the current tech in the dust. Indeed, Intel says the new offerings are 20 times more efficient than the second-generation Sandy Bridge chips. Haswell also packs more graphics processing punch, meaning that gamers, creative professionals, and anyone else who requires high-resolution imaging will be able to choose from a larger variety of devices, many of them mobile, to get the job done.