IDF's opening keynote included a Coke vending machine that uses an i7 Ivy Bridge CPU to power a touchscreen user interface. The soda dispenser also includes Wi-Fi and a camera, allowing users to share their purchases with friends through social networking. Whether consumers are eager to share their beverage preferences via Twitter or Facebook is unclear--but the machine still demonstrates how the Internet of Things could emerge. With more devices linked to networks, enormous amounts of data can be procured to help the technology better adapt to user needs. Such connected machines also represent big data opportunities; with thirsty users snapping pictures, Coke will be able to find out what kinds of people are purchasing its products in given regions. The company will gain useful data, in other words, without the effort of an independent research campaign.