Infrastructure // PC & Servers
News
5/21/2010
03:33 PM
Connect Directly
RSS
E-Mail
50%
50%

MySpace Seeks Game Developers

With an eye on rival Facebook's success with games, MySpace kicks off a labs program for developers.

MySpace on Friday launched an in-house pilot program that offers game developers the chance to work with MySpace developers in building games for the social network.

The MySpace Games labs program is meant "to drive collaboration and facilitate great user experiences," MySpace Co-President Mike Jones said in the company's blog. Jones did not provide any details of the program, but said game developers TheBroth and Meez were early participants.

In focusing on social games, MySpace is trying to match the success of rival Facebook. For example, game developer Zynga makes some of Facebook's most popular games, which are played by 235 million users a month on the site. That amounts to more than half of Facebook's worldwide total of 400 million users.

MySpace, owned by News Corp., has struggled to regain members who have left the site for the more popular Facebook. In April, MySpace had 69.2 million unique U.S. users, down 2.5% from the same month last year, according to ComScore. By comparison, Facebook attracted 121.8 million unique U.S. users, an increase of 80% from a year ago.

Whether games increase the number of users on social networks is not clear. However, games do provide a way to bring in revenue through subscriptions, the sale of virtual goods, and advertising.

MySpace said it has been working with game developer Playdom to "refine" the site's product roadmap priorities. "As we continue to collaborate, MySpace has been receptive to our feedback to update the platform with improved promotional and viral channels," John Pleasants, chief executive of Playdom, said in Jones' blog post.

In addition, Zynga said it will introduce Mafia Wars, one of the most popular games on Facebook, to MySpace. The move is part of Zynga's strategy of taking its games to more sites, Vish Makhijani, senior VP of business operations at Zynga, said.

MySpace's gaming platform is based on OpenSocial, a set of application programming interfaces for Web-based social network applications. Google, MySpace, and other social networks developed OpenSocial, which was released in November 2007. MySpace Games is led by newly hired Manu Rekhi, general manager of Games and the developer platform.

Comment  | 
Print  | 
More Insights
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.